Measuring the success of your event is just as important as the planning but it’s not only ticket sales, attendance numbers or social media engagement you should look at. Let’s say your event was booked out, everything went according to plan and so from your perspective it was a success - can you be certain the attendees feel the same way?
 
Your event participants will bring different expectations and perspectives and each individual’s experience will be totally unique from the next. What you as the organiser may see as a minor feature or inconvenience, could be thing that makes or breaks an event for a guest. That’s why seeking feedback after your event is so important - especially if you’re planning to hold it again or want to maintain a relationship with attendees!
 
Asking for feedback about your event can be done in a number of ways and at different times, depending on the type and size of the event and audience. One of the key things to consider is when to survey your event attendees. There are three main options:   

​Capturing opinions and feelings while people are still at your event is a great way to get the most accurate and immediate feedback, but it can be difficult to get people to stop and complete a survey in person. Developing an event app allows you to easily integrate questions and polls or you could send SMS messages for a quick and easy way to gain feedback throughout the event. Remember, the simpler you make to answer your survey, the more responses you will receive.
 
For larger in-person events, you can set up dedicated feedback stations, usually near the exit points, and run a promotion to help incentivise people to respond – ‘share your feedback to win a holiday!’ for example. This works best for events like expos and festivals where guests have already spent an extended period of time and don’t mind taking another five minutes, especially if there’s something in it for them.

Technology has allowed organisations and individuals to stay connected, share knowledge and news and celebrate important life and career achievements. But after more than 18 months, doing just about everything online has really started to take a toll on our health, with many of us feeling varying levels of ‘zoom fatigue’. Plus, there’s the disappointment of having an eagerly awaited in-person event converted to online at the last minute!
 
We’ve delivered 110 online events (and counting!) since the pandemic began, so we see and understand first-hand the effects of excessive screen-time and the importance of making your online event engaging and stress-free!
 
With lockdowns and border closures continuing, it looks like we won’t be leaving this online world anytime soon. So, how do we create online events that are as fun as in-person ones, while looking after our health and wellbeing too? Here’s our top tips and ideas for hosting a happy and successful online event:

​For longer events, you might like to incorporate designated breaks and activities throughout the day/s to help separate sessions, topics and speakers. You could provide half-time entertainment (like at the Superbowl!) or a special video presentation to keep guests engaged, while also reminding them to get some much-needed nutrition or fresh air, have a stretch or go to the bathroom.

​There are loads of green venues around Melbourne to choose from!
Think about things like natural light, air flow and insulation to help reduce the use of electricity and air conditioning. Some venues can even operate fully or partly on solar energy!
 
Where you can’t avoid using electric lights or heating, go for energy efficient options if possible.
 
Knowing your target audience and where they will be travelling from is also essential when choosing the right venue. You want your event to be easily accessible to help increase attendance rates and reduce the amount of travel required by your guests – which leads us to the next tip…

​Unless you’re offering on-site accommodation, the reality is, your guests will need to travel to and from your event. Ensuring the venue is easily accessible by public transport is important to reduce the number of people driving but (depending on the type and size of the event) you may also want to consider offering private transportation, like free shuttle buses between key locations.
 
Communicating all the transport options, alongside your environmental goals is essential to both educate and discourage attendees from driving and allow them time to plan their trip in advance, so include reminders early on, and wherever relevant and possible.

​Just about everyone has access to email and uses smart phones or tablet and using QR codes have become the norm these days, so there’s really no need to send out printed invitations or event tickets via snail mail anymore.
 
We suggest producing digital invitations, e-tickets, event programs and maps, editable workbooks, and other promotional materials instead of printing and posting out hundreds of hard copies. It’s not only good for the environment but it’s cost effective too.
 
If you do have to print hard copies, make sure you use recycled paper or materials. We even created event maps out of recycled coffee cups once – helping to reduce the huge number of coffee cups that end up in landfill each year!

​Sometimes, despite all our best efforts, we simply cannot avoid or reduce certain emissions and waste. You might like to consider offsetting your events carbon footprint if this is the case for your event. First, you’ll need to calculate your total emissions and then find an Australian offsetting company or revegetation projects to support.
 
Like how we pay to offset your air travel, it may also be suitable to offer the option for guests to their attendance or travel when they purchase their ticket.
 
This doesn’t mean you have to do less; it just means you’ll be able to make a bigger environmental impact – all while still hosting a fabulous event.

​There are many other ways to make your event a more eco-friendly and socially minded experience like using social enterprises or local businesses (like us!) Give us a call to chat about your next event and remember – every little bit you do does add up to make a big difference!

​Thanks for the images Green My Plate - suppliers of reusable plates, bowls & cutlery, wash stations and compost bins to events. Check them out: https://www.greenmyplate.com.au/

​As we emerge from lockdown and begin to open up across Australia, events are making a comeback – providing us with much needed and missed opportunities for face-to-face interactions, celebrations and collaborations. For more than a year, these things have only been possible online, yet even now, the pandemic has not gone away and it’s not exactly business as usual!
 
In these uncertain days, it’s essential to keep everyone safe while holding a successful and memorable event. So, here are our top three tips for running a COVID-Safe event:

​Some events present a higher transmission risk than others. For example, outdoor vs indoor, local vs national guests, a one-off event vs multiple days or sessions, and allocated vs unallocated seating, to name a few. Conducting an initial COVID-19 risk assessment should be the first step in planning your event. 
 
The outcomes of such an assessment will help us to determine event essentials such as the venue, number of attendees, catering, entertainment, event format and even the run sheet. We can also make an informed decision about whether a face-to-face, hybrid or virtual event will be the most suitable option for your business. 
 
Trust us, based on eight years of experience - pandemic or not, taking the time to look at your goals and ascertain the best way to achieve them will save you headaches and issues further down the road!

​In Victoria, we’re required to seek permission to hold any public event, such as an exhibition, festival or trade show, that involves more than 1,000 guests. In addition, some of our clients have other COVID rules that we must follow, such as whether their staff are allowed back on site or not. Regardless of the size or scale of the event, everyone must comply with all of the COVID-19 restrictions in place at the time, including venue density quotient, 1.5m social distancing, hand washing, and/or sanitising and mask-wearing. 
 
As event producers, we’re also required to prepare and communicate a clear COVID-safe plan to everyone and keep records to support contact tracing of any guests, volunteers, contractors, and staff who attend or work at the event. There’s plenty of information and some great templates available on the Victorian Government website, which we use and customise, along with comprehensive checklists, for each event. 
 
Remember, each state and territory has its restrictions and requirements that may change in any given week, so if you’re planning a national event, you may need to consider what this means for any interstate attendees or guests – especially if a lockdown is declared while they are travelling. For example, a recent Perth expo was shut down early due to the snap lockdown in Victoria, with many interstate exhibitors having to make a mad dash home before borders closed. 

​Live events will always be a little risky and unpredictable; from speakers not showing up to technical malfunctions, you never really know what’s going to happen on the day. A traditional event planning risk assessment will help you identify, think about and plan for potential issues, but as we’ve seen here in Victoria and around the country, snap lockdowns can be called at very short notice, and just when you think things are going well too! If you are planning a face-to-face or hybrid event, be sure to have a well thought out backup plan ready to implement. 
 
There are a few options available, in case of a sudden lockdown, including:
 

1. Rescheduling the event – it’s essential to work closely with the venue and any suppliers to keep this option open. In these uncertain times, your event producer and manager should work to ensure this option is included in your booking contract to incur minimal, if any, change-of-date fees.

 

1. Moving the event online – this option is most suitable for hybrid events, where some attendees are already planning to participate virtually, and you’ve most likely already got an event platform in place ready to use. 
   
   While it’s not impossible to convert an entirely in-person event to an online one, it’s far more complex to implement and depending on how much notice is provided, may not be able to run on the same date. 

 

1. Cancelling the event – we always plan to avoid this costly and inconvenient option (by choosing option a) or b) above) however, it’s always good to consider the ‘worst case’ scenario, in these uncertain times and what that would mean for your event and business. Again, it’s important to ensure that venue and supplier contracts provide some leeway to cancel due to COVID-19 so that the biggest thing you have to worry about is the disappointment of cancelling your event rather than the thousands of dollars you’ll lose!

 
Like you, we’re eager to produce and attend more in-person events, but the reality is COVID-19 will continue to be a part of our lives for some time yet.  As long as this is the case, online and hybrid events will remain the best option for ensuring we can keep everyone safe and healthy. We talk more about the trend towards online events in our recent blog – read it here.  
 
So, if you go ahead with an in-person event, we recommend you follow our three tips above and that your event producer has the technical capabilities and experience to run a successful online event, just in case! 
 
Having successfully delivered several hybrid and physical events since easing restrictions, we’re available to provide bespoke advice and recommendations. Get in touch to chat about any of your upcoming COVID-Safe event needs.