It’s not the first thing that comes to mind when planning an event, but the growing volume of video production work we have undertaken in the past two years indicates that it’s a fast-growing area for the meetings and events industry. In fact, we’ve had so much video work in recent months that we’ve officially welcomed Justin, our video production guru, to the JT family full-time!!
Back in 2020, an increase in video content was a natural result and reaction of being stuck in lockdown and needing to communicate or entertain through online events and platforms, but even as we open up and return to event-life as normal, we continue to be inundated with requests for pre-recorded content to be used across in-person, online and hybrid events alike.
Why is video content important and essential?
People digest information in a variety of ways. According to learning research and theory, there are four main learning styles - visual, reading and writing, auditory (sound) and kinaesthetic. There is often a tendency for someone to do better with one of these styles over the others.
Every individual is unique and will have his or her preferred way of learning that enables them to take in, understand and process information better, as well as create a stronger emotional connection. Visual learners, for example, find it easier to retain information and stay focussed when it’s being presented as images or graphics, including charts and diagrams.
In-person events will always be powerful due to the physical proximity of all the action, but if there are not enough visual cues and supports in place, some people may still find themselves feeling disconnected or disinterested. Traditional in-person events have mostly catered for kinaesthetic and auditory learners but thanks to the pandemic, we have finally come to see that video and visual content has an important and beneficial role to play too
What kind of videos can we produce?
Here’s five examples of video content we’ve been creating lately:
Three benefits of using video content for events:
We’re excited about the endless possibilities of video content… Get in touch with us to chat about using video content content for your next meeting or event!