Event Case Study: ANZMAC 2022
JTPM has mastered the art of hybrid (in-person and online) events following the successful delivery of ANZMAC 2022 in Perth from 5 - 7 December 2022!
Coordinating and managing 134 hybrid sessions, across 14 break-out rooms and ensuring all 456 presenters and speakers were briefed and on time is no easy feat - yet the JT team did it all with ease and elegance. Read on to find out all the details…
The leading marketing research forum in the Asia Pacific region, the annual ANZMAC event brings together researchers, educators and practitioners to connect, share and discover ground-breaking marketing theory, research and practice - with digital transformation, big data and social marketing among some of the topics explored at this year’s event.
The three-day event attracts all the top marketing and communications academics, features exclusive keynote speakers, offers over 100 breakout sessions covering a wide range of topics and issues, and culminates in a Gala Dinner where everyone can let their hair down and party! More info HERE.
Bigger than ever:
Our second time producing this conference for the Australian and New Zealand Marketing Academy, planning began back in April with regular fortnightly meetings (and up to 1,000 hours of work in total). With 500 people registered to attend in person and 78 online, it was all hands on deck with Olivia leading a team of 13 staff - six in person and seven online.
Research paper submissions almost double on the previous year, resulting in a significant increase in speaker and attendee numbers and subsequently the need for more seminar and lecture rooms and even an upgrade to a larger Gala Dinner venue! Here’s a quick breakdown of the venues we used:
University Club of Western Australia & University of Western Australia Arts Building (Crawley Campus):
Challenges & Highlights:
Well done to the amazing ANZMAC and JT team, who are no doubt looking forward to doing it all again later this year!
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