It doesn’t matter how ‘cool’ or well-planned your event is if people don’t know about it! As end-to-end event producers, we help our clients at every stage - from the planning and promotion to execution and evaluation, and from our experience Email Marketing is one of the most effective tools when it comes to promoting an upcoming event.
Email Marketing or EDM’s should never be an afterthought and the earlier you start, the better. It’s through these regular and engaging email communications, that you will be able to directly target and communicate with past and current customers or clients, and anyone else who has explicitly expressed interest in your business or event. These are your ‘warm leads’ and the most likely to support and attend your event!
So, what's the purpose of EDMs for Events?
Here’s our top tips for creating EDM’s that work
Your subscribers list or database is the most valuable marketing asset you own and should be nurtured and protected at all times. If you want to be really clever and targeted with your Marketing efforts, you can personalise your EDM’s to specific groups of people or individuals by segmenting and managing your database. For example, you can address people by their first name, remember their birthday and send special offers, or even have one EDM go out to those who have already purchased a ticket, and a different EDM to those who may still be considering.
One of the best things about EDM’s is our ability to track and monitor their effectiveness. These results give us valuable information to help make future communications even more successful.
Make sure you’re able to measure:
The event experience starts from the moment someone first hears about it and continues well after the lights go out at the venue. Think of EDM’s like the icing on a cake, holding all of the ingredients together and making it look and taste just that little bit sweeter.
Want more tips on how to plan a successful online or in-person event, or ways to go green at your next event? Check out some of our other blogs HERE.
Need help with planning, producing and marketing your next event? Get in touch today.